Google rebrands Bard as Gemini, and it finally knows where it’s going with AI

What you need to know

  • Google is rebranding Bard as Gemini across its AI suite and is seemingly dropping the Gemini name from its AI models, which will now be called Pro 1.0 and Ultra 1.0.
  • The company is also launching Gemini Advanced, available with Ultra 1.0, starting today as part of a new Google One AI Premium subscription.
  • Gemini, the company’s AI chatbot, will be available natively on mobile in a new Gemini app for Android starting today. Gemini will appear in the Google app for iOS in the coming weeks.

Following weeks of rumors, Google today officially announced that it is leaving the Bard name behind in favor of Gemini. The company told us that, for the most part, it’s just a name change. When you access Google’s artificial intelligence chatbot from the web or through the new mobile app, you’ll see new Gemini branding with the same old Bard chatbot underneath.

But Google might be underselling the significance of the Gemini rebrand. The company scrambled to catch up in the AI race following the sudden release of OpenAI’s ChatGPT in late 2022. Bard, as well as numerous other AI features, shipped in early 2023, although many of these features were considered experimental at the time and felt unfinished. 

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