Amazon rolls out beta version of its AI chatbot Rufus

What you need to know

  • Amazon introduces Rufus, a conversational AI tool in beta for select customers in the U.S.
  • Rufus is trained in product information and can answer questions, make recommendations, and facilitate product discovery.
  • Customers can interact with Rufus by typing in or speaking questions into the search bar.

Starting Tuesday (February 6), Amazon announced that it will be rolling out the beta version of its conversational shopping AI tool, Rufus, to a small set of customers. 

Amazon’s Rufus is a Gen AI shopping assistant trained in product catalog and information from across the web and will answer customer questions on shopping needs, products, and comparisons, make recommendations based on this context, and facilitate product discovery within the app. 


(Image credit: Amazon)

For instance, you can ask Rufus about what to consider when buying running shoes, or to bring up comparisons about two products, such as the differences between trail and road running shoes. You can even ask more specific questions about a product, such as “Are these durable?”

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